In the world we live in, we’re always looking for the next best thing; the thing that is bigger and better than what the generation before us had. We want to know that something was taken in and improved upon before we buy the next edition. We apply this philosophy to nearly every aspect our lives. We want the better job with higher pay, the bigger house with more square footage, and the nicer car that has more of the bells and whistles. Ford applied this principle to the design of their mid-sized sedan, the Fusion, in that fusion is defined as combining two separate entities to create a single thing. Often this thing takes on the better qualities of each entity to become something bigger and better, and thus the Fusion has been aptly named.
Ford took two cars, the Focus and the Taurus, and put them into a blender. What came out of this blender was the Fusion. It took on the best attributes of both cars, and offered something close to perfection that fell in between the two models, but gave drivers nearly everything they wanted from a car. Essentially, the Fusion sedan was an amalgamation of everything good about the compact and the full-sized vehicle with none of the detracting issues.
When Ford released the Fusion in 2005, they were right at the height of their resurgence. For many years, Ford wasn’t as popular in the sedan sector, as people were favoring Japanese models that offered better options and fewer issues. However, in the face of this decline in popularity, Ford went back to the drawing board and starting pumping out vehicles people really wanted to drive, complete with the “built in the U.S.A.” mindset. When the Fusion debuted, many car manufacturers were just beginning to focus on hybrid design, and fuel efficiency. Gas prices had skyrocketed and everyone was looking for a break from $50 fill ups every couple of days. The Fusion offered an answer for many of those people.
The first generation of the Fusion came out of the gates ready to play with the big boys, and after only two years was gaining on the two major models from the Japanese markets. During an ad campaign called the Ford Challenge, drivers of the best-selling sedan models were given the keys to a Fusion, and Ford’s vehicle emerged victorious. Many drivers cited the car as efficient, attractive, and fun to drive. It was the second generation of the Fusion, however, that launched it for takeoff, and takeoff it has. In 2014, the Fusion had sold over 300,000 units, a sales record that was almost unheard of for Ford, with the exception of the F series pickup.
With the birth of the second generation, Ford pushed the Fusion into the hybrid market with not one, but two hybrid engine choices. This version of the Fusion was wider and longer, but didn’t feel cumbersome to drive. Gradually, over the course of this generation, Ford worked tirelessly to upgrade and improve upon their already hugely popular sedan with frequent updates. In the automotive industry, it is not unusual for a manufacturer to release a slight variation of the model in the middle of the generation, and 2017 is promising a face lift for this fan favorite.
Ford sought to answer the questions regarding how different the 2017 version would be from the original release of the second generation Fusion by simply showing people. The 2017 Fusion was debuted at the North American International Auto Show in January of 2016, and was met with a great deal of critics’ praise. Touted as being a sportier, streamlined version of the former look, the 2017 wowed audiences.
They showed off the Fusion Sport which promises to do heavy competitions with sport models of the country’s leading sedans, who also experienced recent facelifts themselves. With this version of the vehicle, Ford pumped up the volume on technology, styling, and options. What they’re offering will make current owners come back for the new version, and may just turn some heads away from the Japanese models that have retained their popularity, even in the dying sedan market. Easier access, upgraded tech, and better design may just be the turning point for Ford’s Fusion.
Ford has rebounded in spectacular fashion given their poor reputation from several decades ago, and you’d be hard pressed to find someone that can be entirely negative about what they’re offering. Between an impressive SUV lineup, the best-selling pickup in America, and the promise of an all new GT sports car, everything is coming up roses for Ford. The same could be said for your drive to work and the next family road trip, if you introduce yourself to the 2017 Fusion.